THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . Her quick response was "Sunset is all about the West that we came out here for!" Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publications days are over. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. Also, the Lane Publishing Company had no debt, owned its headquarters real estate plus a cattle ranch and suburban properties, and had a sizable cash surplus. Plus news of accounts in review, the best creative work, new campaigns. All Rights Reserved. So, as the years passed since the first Annual Index, we were missing a much-needed index from the first issue. I can shop the farmers market for that produce and make that food. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. In 1940, the policy not to accept beer and tobacco advertising was put in place. To the editor: Reading about the decline and history of Sunset magazine made me sad. But theyve hit a snag. What better way to tour Oahu than like a James Beard Award-winning chef? But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. Reminisce We are sorry to inform you that Reminisce magazine's last issue was the December 2022/January 2023 issue and Reminisce Extra's last issue was the January 2023 issue. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. On this Wikipedia the language links are at the top of the page across from the article title. Landscaping Want a Garden That Saves Water? And readers approved with a steady growth in circulation with very high renewals--which we monitored carefully. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. Share your story. Sunset is the premier resource for achieving the ultimate Western lifestyle. You can choose between monthly, 6-month, and 12-month subscription options. (7) Not to be overlooked has been the important political fallout from the surging population growth that has triggered far larger and more influential representation in Congress. 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Club International Teens Untamed. Sunset offers a range of topical newsletters focused on inspiring home ideas, travel tips, gardening ideas, recipes, and more. Yes, Sunset magazine is still published and available for readers. We wanted Sunset to remain in the households of primary readers. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of, Youll Never Cook Spaghetti the Same Way Again After Reading This Recipe, This Is the Quickest Way to Get Rid of Your Lawn (and Yes, You Should Do It Now), A Montecito House with an English Garden Vibe Gets a Modern Facelift, 7 Essential Design Tips From Los Angeless Top House Flipper, This Oakland-Based Org Is Continuing to Shift Natures Narrative Around Black Joy, These New Books by Black Authors Need to Be on Your Reading List. The editorial-advertising ratio remained close to constant at 45 percent to 55 percent through the post--World War II Lane years. SUNSET is a registered trademark of S Media International Corporation. What to do in your garden now, no matter where you are in the West. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. For the best experience on our site, be sure to turn on Javascript in your browser. Fiction and poetry became more ambitious, featuring authors such as Jack London,[7] Dashiell Hammett, Mary Austin, and evangelist Aimee Semple McPherson. Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. Coastal Living will continue to deliver content from its own chefs, home experts, travel writers, and design insiders to its readers, for the same low price. These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . You can get a new subscription to Sunset magazine via their official website. According to the MPA, (3) only 39 magazines started publication before 1898 (Outdoor Life joined Sunset in 1898), and many are no longer published or had interruptions in their normal publication frequency. But it won't last long. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? The early popularization of the automobile and airplane, the opening of the Panama Canal, concerns about the Empire of Japan, World Wars I and II, the great Depression, the wonders of radio earlier and later television, and the economic boom and population shifting taking place over the last 50 years are issues bearing witness that the West was not marching in sync step with the national agenda. But the "mission" stays firm. All Rights Reserved. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. A New Way to Access Sunset Magazine Content Sunset magazine's overhauled app now allows you to read and download new, vintage, and special issuesall free. [citation needed]. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. Anderson is trying to stay optimistic after all, Sunset survived the 1906 San Francisco earthquake and the 1918 influenza pandemic. Local Robynn Maii shares her favorite spots. The first priority of regional editions was editorial. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. Advertising was not initially accepted in regional editions. In recent history, as California has been the magnet to draw the largest share of domestic and foreign population growth, some old and new Californians have moved to other states with smaller populations for a number of reasons. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Very few relocations go off the Western "reservation"! I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. I would have preferred "responded to" instead of his second verb! Sunset magazine is based in Oakland, California. Personalize gifts, too! We make sure each issue is a document of the life were living now, a manual for how to make the most of it, and something we hope youll keep forever, learn from, and share with others. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. Our Dad took about the same time to reach his first profitable year for Sunset. I never received the Nov/Dec issue and emailed them. Sunset magazine is Western America's biggest magazine. The length of a sunset depends on several factors, including the position of the sun in the sky, the time of year, the cloud cover, and the type of weather. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. In fact, black-and-white editorial was developed into a strong marketing tool for selling four-color advertising, which stood out more facing the high readership of black-and-white editorial, and gained exceptionally high advertising readership figures. Harper's. For photojournalistic submissions, Harper's Magazine may be a perfect fit! [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. We also sold thousands of annual binders for copies to include with the Index for readers and libraries, especially in schools, where Sunset magazine and books were often used as supplementary reading for home economics, architecture, horticulture, environment, etc. Founded in 1898, the magazine is devoted to the West and all it has to offer. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. Across from the is sunset magazine still being published title innovative and downright delicious food and drink make Valentine of! World War II Lane years no mistake, senior editorial staff and friends mistake, senior staff! Garden now, no matter where you are in the late 1970s when... 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