Characteristics of the Reptilian brain include dominance (dominate or be dominated), aggression, sex and seeking a mate, rigidity, obsessiveness, compulsiveness, worship, fear, submission and greed. If you will start to recognize the triggers which trigger your reptilian brain, then you will also be more in control of what you will do with these triggers. Your brain consists of three different parts. Well forget our dreams. One example I used, to make things more visible, is the following. Copyright terms and licence: Fair Use. Instead of worrying about the past or the future or what others are thinking of you. Sex is a very powerful trigger, and it will often bypass your critical thinking thereby making you more receptive to persuasion. Sex sells as all sales people in the world know. But most importantly, be cognizant of the people in your environment. Youll notice that you are taking quick shallow breaths. Are you going to give in to your primal urges and go through life like a zombie? The reptilian brain is primarily focused on its survival. In short, if you know how to trigger a man's reptilian brain the right way, you can make him go absolutely crazy for you but get it wrong . It's just keeping regulatory stuff in balance. The limbic brain shapes a lot of our behavior and relationships. Being physically inactive is abnormal. Our ability to consciously control and regulate our breathing is unique. It controls the immune system and determines what enzymes need to be sent. As soon as you have their attention, present how your value proposition will be alleviating that pain. It governs balance, territoriality, mating, feeding and other instinctual activities. ), and probably you have too. Reach us at hello@interaction-design.org Each neuron has about 10,000 branches called dendrites. Let him do what he loves and support him. Thats why it is a good practice when you have strong desire to do something, to postpone your reaction by counting until 10 for example, or even better, by have a nights sleep over it. Whenever you are tempted to react quickly to these type of triggers, say to yourself that you will have a good nights sleep and decide tomorrow. It's also a storehouse for emotions and decisions that might seem irrational. Neuroscientist Robert Sapolsky on the science of temptation, and the limitations of your brains frontal cortex. Whatever you like and enjoy. or through our This can then lead to feeling less stressed, and finding more joy throughout the day. All the regulatory stuff. Cells within the eye process the light and turn it into useful information. But the model is useful to understand how we are driven and manipulated by our primal instincts. Put your stakeholder in the center of the topic and speak about its most favorite subject: himself. 2. The Neocortex is the outermost layer of the brain and is linked with high-level cognitive abilities. And its primarily concerned with only two things Survival and Reproduction. The power which triggers greed and aggression within your lizard brain can be anything which improves your life or makes it worse. The real star of the book, however, was a theory of human neural organization that took root some 30 years earlier . And again, it is wise to postpone your reaction until the next day. Like the Bohr model was useful for understanding the structure of atom. The cerebral cortex is the outer layer of the brain. Which of the 6 Reptilian Brain Hacks do you use and what are your experiences with it? On this basis, plaintiffs' counsel often use reptile theory when presenting . His theory was that the human brain passes through three distinct evolutionary development stages. So, use the sex trigger for your benefit if you want to influence your stakeholders for example, and weapon yourself against the influence of others. Nurturing them will bring you a strong sense of fulfillment. As you can see in this picture of the Triune Brain, there are 3 distinct brain regions: By the way the whole idea of you having only three brain parts (aka the Triune Brain theory of dr. Maclean) has already evolved in brain science as you can read here. Neurons communicate with other neurons using electrical signals. So, next time when you need to give a presentation of a project proposal for a group of stakeholders, first ask yourself what the pain points are they want to avoid. Which is why we all have the tendency to act stupidly at times. Possibly the best method for controlling the reptilian brain is by breathing. Make a list with all the possible threats. This trigger generates a strong response from your lizard brain. Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, either to attract users or to improve their experience: What motivates us more than food, drink, and love? It controls all our senses and motor skills. They're off there in the grasslands butting heads with somebody else with antlers and it's your limbic system that's heavily involved in having to do with fear, arousal, anxiety, sexual longings, all those sorts of things. Instead of letting your reptilian brains whims dictate it. But dont build your life around these things. However, there are believed to be differences between the ways men and women respond, which means designers and advertisers use different methods to trigger the male and female primal brains, respectively. You are exposed to lots of triggers every day which will cause you to react. We are capable of processing visual imagery instantly, which is in contrast to text. Reptilian brain trigger: threat to safety, Reptilian brain trigger: Money, Power, and Social Status. The volume of the brain is about 1150 cubic centimeters. Humans tend to hunker down in our own minds and trust what we already believe to be true. Subscribe for videos on becoming superhuman: https://goo.gl/TSDCuvDid you know you have a crocodile brain? Self-Actualization: Maslow's Hierarchy of Needs, Putting Some Emotion into Your Design Plutchiks Wheel of Emotions, How to Prevent Negative Emotions in the User Experience of Your Product, The things we use and consume may satisfy the first four levels of needs in Maslow's hierarchy of needs, but they will n, Neuroscience has offered many important insights into both the structure and function of the human brain. Therefore, visual input has the most impact (A picture can say more than a thousand words). These are all . For the reptile brain, this works very appealingly, because of the appeal to the pain of having too much weight, and because of the contrast between the before and after situation. Say, "You make me so happy," to your man from time to time. Social media encourages status games. While most of the more explicit examples may be aimed at men, this is by no means specific to men; women derive pleasure from seeing attractive people, too. Instead of going through life like a zombie. Go to any website and you will probably see at least one of these used to stimulate the primal brain. Meditation literally shrinks your amygdala the fear center of your brain. As you can see, the reptilian brain is responsible for the very basic functionality of you as an animal. Well use the reptilian brain as a metaphor for the parts of our mind that are more primal and instinctive. You can leverage this by appealing to this function of the lizard brain, next time you speak to one of your stakeholders. Let alone the fact that they are aware that Time for you to become aware of the enormous power of this lizard brain and how to use it for your own benefits. It enables our complex and logical thinking. In general, the brain is shaped like a sphere. Exposure to such a trigger can even completely change your personality. More importantly, when he hears these words from YOU, he will feel you in his heart, find you in But we can learn to rise above our primal urges. Threat to Safety Anything that threatens your (or your family's) safety triggers your reptilian brain. The concept behind the 'triune brain' or 'reptilian/lizard brain' was proposed back in the 1960s by neuroscientist Paul Maclean. The reptilian brain, composed of the basal ganglia (striatum) and brainstem, is involved with primitive drives related to thirst, hunger, sexuality, and territoriality, as well as habits and. There are a set of strong triggers that can activate your reptilian brain directly, and when this happens, your neocortex or thinking brain will be bypassed resulting in irrational behavior. Neuroscientist Paul D. MacLean formulated a model of the brain in the 1960s, detailed in his 1990 book The Triune Brain in Evolution, describing the brain in terms of three distinct structures that emerged along an evolutionary path. So, you can now safely decide for yourself, that these kinds of triggers are not dangerous for you. So, while the people may not be depicted as overtly as the models above, the human desire for sex is still the driving force behind the inclusion of faces and people in general. termed the reptilian brain. The innermost system is what remains with us from our earliest evolutionary history. Heres an example children living in neglected or abusive environments often exhibit learning disorders. No Danger! As said earlier, human beings are visual creatures, because the optic nerve is directly connected to the reptilian brain. Create art. Not just physical safety, it could also be your emotional, social and financial safety. This will calm down your reptilian brain, and this will give your neocortex or critical thinking the chance to step in the process. This stimulates the lizard brain, of course, to want to be attractive, resulting in an obsessive buying behavior. Other primal emotions of the reptilian brain, are self-maintenance, dominance, obsession, and compulsion. Then sitting on the top is the layer three, the cortex. And so on. Theres something magical about nature that melts away stress. In 1977 readers were enthralled by The Dragons of Eden, a book by the astronomer Carl Sagan that explored the evolution of the human brain.Dragons won the 1978 Pulitzer Prize for general nonfiction and helped to launch Sagan's celebrity as a spokesman for science in the 1980s.. It's insanely complicated, everything connects to everything. Robert Sapolsky: What's the best way to think about the brain? The human brain consists of billions of nerve cells called neurons. The image above is taken from a clothing store shop window most people are average-looking and maybe a tad out of shape (well, in the West, at least), and clothes are primarily used to protect us from the weather; so, why not use a picture of someone average-looking and maybe slightly out of shape, walking comfortably in the rain? These triggers are interconnected because money is often used to gain power and social status, and power is also used to obtain social status. Now, this is an oversimplified model. The so called reptilian brain is the oldest, most primative region of our gray matter. Hence, the name of this part of your mind, the reptilian brain, because it closely resembles the brain of reptiles such as lizards. Another great way to make the benefits of a project or other value proposition tangible, are customer testimonials with the picture of the customer. So, instead of subconsciously following the primal emotions of your reptilian brain, you will be more conscious about what is going on inside you and that will give you a chance to create a pattern interrupt. When you want users or consumers to sit up, listen, and take notice of something, you might need to use threatening signals. The neocortex is what separates us from animals. For example, if you're exercising and your heart starts pounding, the sensation might remind you of a time you were running from an abusive partner. Without it, your genes will be unable to replicate, and your body will die. It is responsible for such things as processing the written language, complex thinking, calculating, and rationalizing your decision. Here's what you can do Make your argument quickly and restate it at the end. Knowing that the three species' brain cells were molecularly similar, with the same broad . The reptilian brain controls the regulatory systems in your body like hormones, body temperature, blood pressure, and even hunger. If it thinks something is not worth focusing on, it is neglected. It feels like an invasion of their personal space. A purely cognitive state. The reptilian brain has the power to block your therapy. Your Reptilian Brain (or Lizard Brain) is one of the most important organs in your body.Yet.Most people don't even know of the existence of this vital organ.Let alone the fact that they are aware that .The Reptilian Brain ControlsEvery.Second.Of.Your.Life!It's time.Time for you to become aware. Whats the best way to think about the brain? you develop a strong understanding of how your mind works. THE REPTILIAN BRAIN by James M. Ridgway, Jr Added to the StarNet Community Editorial Page on January 22, 1997 All social issues, good or bad, are in the end dependent upon man's reptilian brain. It is located in the midbrain and is responsible for controlling our fight or flight response. The lizard brain does not learn from its mistakes. Sex sells. Well, the human brain is wired to derive pleasure from seeing attractive people, no matter what they are doing (within reason). And create a meaningful life. So many of our desires can be traced back to this root desire. He has a Dutch blog about NLP here: We use cookies to ensure that we give you the best experience on our website. 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